our services

Feasibility Studies

The objective of a feasibility study is to ensure a project is legally, technically, financially and operationally feasible.  A good feasibility study will tell you whether the project is worth the investment or not – will you get sufficient return on your investment?

We have the skills and experience to analyse and evaluate a proposed project to determine if it (1) is technically feasible; (2) is feasible within the estimated cost; (3) will be profitable!  Of course, it makes good business sense to determine these things before you spend the money – what we like to call the “build it and they will come” approach.  NB: sometimes this approach works but if you are investing your hard-earned dollars in a project, you generally would like some assurance of its success.  We help you determine the viability of an idea before proceeding to investing.


Our feasibility methodology: 

Every project is different and we craft our methodologies specific to the project, the clients needs and their budget.  Generally, a feasibility project is undertaken over 4-5 stages:

-          Situation analysis and consultation

-          Opportunities and requirements assessment

-          Concept development

-          Operational model/ feasibility analysis

-          Development opportunities


Once the feasibility is complete and the project has been developed you may need a business plan to assist in its successful management.   


“Hope is not a strategy”

- USAF Special Ops Pilot

Business Planning

Business Plan: A document setting out a business’s future goals, objectives and strategies for achieving them.  In other words, it’s a roadmap for the success of your business.  A good business plan enables you to run your company (or NFP organisation) with a singular vision to greatly improve your chances of success.  By truly and objectively analysing your marketing, sales, operations, administration and finances to know where you are heading and what you are capable of doing, either internally or externally.  It’s a bit like starting your day (every day) with a pre-prepared “to do” list aimed at making your business a success (thus, greatly improving your level of success!).  Now if that’s not money well spent, we don’t know what is.


Our business planning methodology: 

As with any project we undertake, we approach BP’s with a combination of experience (ours and yours) and inquisitiveness (again, both of us).  We seek out partners to assist if needed, we seek out industry specific information and stats (if we don’t already have them) and we prepare a tailored approach to ensure delivery of a superior project.  Typically, a business plan is conducted over 7 stages:

-          Corporate Strategy (vision, mission, goals)

-          Organisational Framework

-          Administration

-          Finance

-          Operations

-          Marketing

-          Implementation Plan (Living Plan)

If you need help implementing the plan, or if questions pop up – give us a call.  Our business is your business.  If your project fails – we have failed.  We have a strong history of developing lasting, on-going relationships with clients built on mutual trust and respect.  If you need some help, we are here to provide it.

“Drive thy business, let not that drive thee”
– Benjamin Franklin

Regional Economics

We have worked with countless Councils and regional economic development bodies to prepare long-term strategies for the sustainable development of various regional centres across Australia.  Determining a regions competitive advantage, maximising its growth potential and guiding this in a sustainable fashion towards a shared vision for the delivery of lifestyle and business opportunities for residents and businesses.

A thorough understanding a region’s current situation and its strengths, challenges and opportunities will underpin a sound ED strategy designed to guide a regions sustained growth.  Working collaboratively with all stakeholders to assess opportunities, mitigate any issues and propel the region towards a bright, sustainable future forms the basis of our approach for projects of this nature.  Although our focus in preparing economic development strategies is always on economics, we are remain cognisant of the triple bottom line principles of social and environment (as well as governance) and the need to consider the balance between these as they all impact on the liveability of a region.

-          Situation Analysis & Consultation

-          Opportunities & Requirements Assessment

-          Economic Development Strategy

-          Implementation Plan

Let us help you guide the success of your region and look at opportunities to attract grant funding to make it happen.

“Change is inevitable but progress is truly optional”
– Don Allen Holbrook


Coaching & Mentoring

The PSW Coaching Model takes people on a journey of reflection (understanding the current reality) and identifying how they want this reality to change.  Once commitment to change is made, goals are clarified and strategies to move to action are developed and applied towards the attainment of individual, team and organisational goals. Coaching provides continuous support for the measurement of success and provides opportunities for individuals, teams and the organisations to readjust and realign according to new priorities as they emerge – in this way, the focus remains on sustainability.


Coaching can be used as a valuable tool to address the challenges of implementation.

“Coaching is unlocking a person's (or organisations) potential to maximise their own performance.  

It is helping them to learn rather than teaching them”

– John Whitmore, in Coaching for Performance

Workshop Facilitation

PSW have extensive experience coordinating and facilitating workshops for SME’s, not-for-profits, regional Councils and large corporations.  Depending upon the requirements, we utilise various models including Open Space Technology (OST) which allows participants to engage in a relaxed, pressure free atmosphere.  We find this process to be more inclusive, useful for obtaining maximum buy-in and participation and eliminates more vocal participants controlling the workhop and associated outcomes.

“I not only use all of the brains I have, but all I can borrow

– Woodrow Wilson